Corporate Oud Literacy Training — Half-Day Workshop

Commission a bespoke, half-day oud literacy and quality training workshop for your team — designed and delivered personally by Kareema Toutounji, founder of the Oud Grading Institute and author of the world's first Oud Quality Grading Framework.

In an industry where quality is poorly understood and adulteration is widespread, your staff's ability to speak confidently and accurately about oud is a genuine competitive advantage. This training changes that.

What's Covered

• Introduction to agarwood and oud oil — origins, cultivation, and trade
• How to read and communicate oud quality to customers
• Understanding the Oud Quality Grading Framework
• Adulteration: what it is, how to spot it, and why it matters
• Regulatory landscape — current and emerging (GCC standards, SFDA, import rules)
• Practical Q&A tailored to your specific product range and customer base

Format

• Half-day session (approximately 3–4 hours)
• Delivered online via Zoom, or in-person for Far North Queensland businesses (travel costs may apply for other locations)
• Up to 10 staff members included
• Each participant receives a digital or physical copy of the Oud Quality Grading Framework
• Certificate of participation issued to each attendee

Who This Is For

• Oud and fragrance retailers wanting to upskill their sales team
• Import and distribution businesses handling oud products
• Boutique perfumeries and luxury goods stores expanding into oud

After purchase, you will be contacted within 2 business days to discuss your team's needs and schedule the session.

Enquire before purchasing to confirm availability and discuss customisation options for your business.

oudgradinginstitute@gmail.com